Innovation for Underdogs shows the underdog (that would be you) how to dig to the root of things and surface with solutions. Innovation is explained a practical process, not some miraculous insight. A truly informative and touching memoir by one of the world's greatest innovators, that brings to life real-world examples of innovation and an anecdotal guidebook illuminating how ideas from some most unlikely sources are transformed into reality in the marketplace.
The Twilight Bark
Busy town dogs bark less than country dogs, but all dogs know all about the Twilight Barking. It is their way of keeping in touch with distant friends, passing on important news, enjoying a good gossip. —Dodie Smith, The Hundred and One DalmatiansWhat people are saying about Innovation for Underdogs.
Innovative Lessons from Einstein:
How One Underdog Learned from the Masters
"As a toddler, I used to love to sit on Mr. Einstein's lap, as I was apparently very fascinated by his wild head of hair. I remember that he spoke with accented speech I could then only identify as "different," but his language was rhythmic and engaging, and from the minute he'd open his mouth I would be at immediate attention. He was very good with the children in the community, and I have little doubt that his high achievement correlated quite closely with his enjoyment of the child like mind. Einstein and his colleagues never stopped asking questions; they would ask me what I would call "why" questions all of the time in order to challenge my beliefs and the lessons I learned in school. As a boy, I never had access to the specific genius behind his elegant and complex innovations, but I didn't need to; reinforcing my inquisitive nature was all the man had to do so that, later in life, I could come up with some important innovations of my own." D. Pensak
"Innovation is not invention, which is the discovery of something completely new; innovations make new out of what already exists, and so showing appreciation of the creative world of the past allows you to see the value it has for the future." D. Pensak
Everyone uses the word; you hear it in commercials, corporate executives and politicians bandy it about; you see tons of books with it in the title filled with boring case studies; and yet there is no consensus on what it means, much less how to do it. Merely reading case studies, that proclaim, "You know innovation when you see it." is not sufficient. Innovation for Underdogs is justly called a classic in that a classic seeks to impart not merely knowledge of what is thought to be the case, but also an understanding of what underlies it; that is, an understanding of a philosophy of the thing. Dr. Pensak has formulated a philosophy of innovation with extraordinary clarity. Innovation is explained a practical process, not some miraculous insight. "Innovation stems from three things needs, dissatisfactions and curiosities." D.Pensak
Though few of us have such intellectual tools to work with, David teaches that this mindset accessible to all.
The term underdog was specifically chosen to help you legitimize your efforts to go forth and start innovating. Innovative thinking is a way of life that's accessible to all, especially those on the bottom rung of life's ladder - the underdog. I've never met anyone more curious, more dissatisfied, or more driven to succeed than an underdog. After all, innovators are great inquisitors ; they upset the status quo, expectations and outcomes. They dig to the bottom of a matter; they are underdogs.
Between this book and David's lectures you're going to be introduced to the tools you need to start coming up with ideas which can change your world and quite possibly make you a lot of money. It won't happen overnight but with each passing day you will look at the world a little differently. You will start to ask "What if?" more and more frequently. From there you will progress to "Now what?
Leader of the Pack
Author David Pensak is a serial entrepreneur well known internationally for his work in the psychology and practice of innovation. With Career Press he published Innovation for Underdogs in 2008 and has consulted widely. David was on the faculty of Wharton Business School where he taught a highly regarded course on innovation. At present he is Professor of Anesthesiology at the Drexel University College of Medicine, Professor of Biomedical Engineering at Drexel and Adjunct Professor of Business at the University of Delaware. Until recently he was also Senior Research Fellow at George Washington University Law School. Prior to those positions, David spent 30 years at E. I. du Pont de Nemours and Company, retiring in 2004 as their Chief Computer Scientist. While at DuPont, and with their permission, he developed the first commercially successful internet firewall as Raptor Systems and took the company public in 1996. It was subsequently acquired for $500 million in 1998 by Axent Technologies. David has launched two other computer companies - Authentica which was acquired by EMC and the other V.i. Labs which is still private but growing at over 80% year over year. Dr. Pensak holds over 40 patents domestically and internationally. Having returned millions of dollars to his investors David Pensak has the credentials to back up every word in this fascinating book. More
Available Now The Second Edition of Innovation for Underdogs with all new chapters.
Cheer for Underdog as he reforms Education, is elected President, takes a serious bite out of crime, fights the never ending battle for truth, puts a bone in every dish and innovates solutions Congress is afraid to hear - because they might work.
I use these methodologies myself
and have a bunch of products and developments to show for it. More importantly, I've taught this material to groups ranging from elementary school children to senior corporate and government executives. It is geographically neutral and has worked around the world, from Thailand to Jordan and everywhere in between. - D. Pensak To learn more about the book, or David's lecture and appearance schedule - drop us a note.